✦ WAVE 01 · SPONSOR NOW ✦ ₹2L+ IN PRIZES ✦ INDIA'S BIGGEST STUDENT INCOME CHALLENGE ✦ BUILT WITH POLYGNAN ✦ WAVE 01 · SPONSOR NOW ✦ ₹2L+ IN PRIZES ✦ INDIA'S BIGGEST STUDENT INCOME CHALLENGE ✦ BUILT WITH POLYGNAN ✦

YOUR BRAND, inside INDIA'S youth earning movement.

EYFI (Earn Your First Income) is India's largest 30-day challenge for undergrad students to earn their first income. Proof that students don't have to wait to graduate to start earning.

What is EYFI

Built to unlock the potential of India's youth.

In the EYFI Challenge, students push their boundaries in any legal, ethical way they can find, freelancing, selling, building, and hustling their way to a first paycheck in under 30 days. Of course the money they earn matters, but the experience of putting oneself on the ground and taking initiatives teaches things that no classroom can. That's where growth lies. This is an initiative by Polygnan, incubated at NSRCEL, IIM Bangalore.

Learn more about the challenge →

1,000

Students, Wave 01

Age 18–24

Undergrad college students

Pan‑India

Any college, any course

Unlimited Hustles

Freelance, sell, build, teach — their pick

₹2L+

Cash prizes across categories

30 Days

To earn a first real income

Built exclusively for students, to normalize earning while learning.

The partnership

Join us in making this real

Join hands with us in India's biggest youth earning movement. Get direct access to a live talent pool, a credible impact story, and a real, ground-level view of how India's youth earn. We're kicking off Wave 01 soon, with more waves planned after.

Ways to partner → Contact us →

Why can't India normalize earning while still studying? We're kickstarting that momentum, one wave at a time. Don't miss the chance to co-build it. Join us. Be bold.

Ways to partner

How you can partner

Different brands bring different things, and most end up mixing a couple. Here's where you might start.

Community PartnerBring your club or student body in, IEEE, ISTE, E-cells, and give your members early access to Wave 01.

Product PartnerGive students real access, tools, software, services, whatever you've got, that they can actually use to go earn, not just try.

Merch PartnerProduce the kits, apparel, and stickers every finisher walks away wearing, literally.

Opportunity PartnerFast-track top performers into real internships, gigs, or venture grants once the challenge ends.

Media PartnerAmplify Wave 01 through your channels, co-branded content, press, or newsletter reach.

Food PartnerFuel our kickoff and reward students with snacks or brownies when they earn their brownie points for hustling.

Knowledge PartnerShare frameworks, resources, or learning modules that help students sharpen skills and make better decisions while they hustle.

Something else?Got an idea that doesn't fit a box? Tell us what you're thinking, we're genuinely open.

Prizes

Sponsor a prize?

EYFI has two prize tracks: the Top Earner Awards, based on verified income generated, and the Wildcard Award, open-ended and revealed as the Wave unfolds.

See the prizes →

Define and sponsor a Wildcard Award You're free to define your own award. 'Most money made on your gig platform.' 'Most transactions through your bank or card.' 'Best EYFI story.' 'Most creative idea.' 'Best content strategy.' Just a few examples, yours could look completely different

Back a Top Earner Award Put your name behind part of the main cash prize pool, for the students who earn the most.

People behind the scenes

Who's behind this

Built by the Polygnan Foundation, incubated at NSRCEL, IIM Bangalore, with students from Masters' Union, Scaler, and IIM Bangalore. Our founders worked at Meta and Oracle in the US before this.

We piloted this concept with a few students and the response was incredible. Read our story

Let's build the first wave together.

Tell us a bit about your brand and what you're looking to get out of it. Let's work on what fits both of us.

WhatsApp us Email info@eyfichallenge.com